Instagram

Instagram is a social platform centred on photos, videos and creator accounts. Its website lets users explore visual posts and Reels, follow interests and interact with people and organisations. It is useful for keeping up with creators, businesses and communities, alongside the platform's messaging and account features.

Instagram focuses on visual posts and creator or personal profiles. A profile provides context for an account's photographs, short videos and other updates, while discovery tools provide ways to find subjects and creators beyond existing contacts. For a local business or public organisation, the account's own profile information is a useful starting point for understanding what it publishes.

The useful starting point is the people, community or subject a visitor wants to follow. Its main functions include Photos and videos, Reels and creators and Social discovery and messaging, helping distinguish the kinds of shared spaces, published material and interaction available through this particular platform.